About us
Making culture a source of influence.
R2B supports public actors in the design and production of their cultural policies and tourism promotion, and private actors in the definition of their communication strategies.

More than 50 countries
As a producer of reference events, we wish to establish a real partnership with our clients in order to share our creativity and our international experience.
From the Forbidden City in China to the Medina of Fez in Morocco, from the AlUla region in Saudi Arabia to the ancient theatre of Carthage in Tunisia, R2B has deployed ambitious projects internationally since its creation, in more than ten UNESCO World Heritage Sites.
A sign of recognised expertise, Jean-Michel Jarre has chosen R2B as the producer of his concerts and tailor-made events around the world.
- of experience serving public and private projects
- 15yearsof experience serving public and private projects
- countries where our productions have come to life
- 50+countries where our productions have come to life
- UNESCO World Heritage Sites
- 12+UNESCO World Heritage Sites
- television viewers for the Forbidden City concert
- 1bntelevision viewers for the Forbidden City concert
One team, many voices.
“What has set R2B apart from the start: exploring technological innovation in the service of artistic creation.”
RBRomain BilowusExecutive Director & Partner “R2B’s cultural productions serve the economic development of the regions.”
MJMarie José BlancartChief Administrative & Financial Officer “Our ambition: to bring all our know-how to the design and production of cultural offerings.”
OVOlivier VadrotHead of Production “Rooting our cultural productions in their surroundings allows us to promote the regions they belong to.”
LGLaurent GonzalezCreative Director
How we work
Agility
An organisation able to mobilise its resources swiftly and tailor its expertise to the needs of each project.
Multiculturalism
A team of specialists from many backgrounds and a network of partners all over the world.
Family spirit
We work as a family of professionals, sharing knowledge and networks to achieve the very best results.
Sectors
Territorial attractiveness
We support public and private stakeholders in the regions to turn their projects into levers for tourism and economic development.
Territorial diagnosis · Stakeholder engagement · Identity & activation
Mobility
A sector in full swing: we help transport operators promote new practices among users.
Transport operators · Travel plans · External communication
Environment
Promote a vision of society, highlight commitment and share best practice among operators.
Renewable energy · Sustainable development · Networks
Land & building development
High-impact, large-scale communication solutions for major structuring projects.
Major projects · Infrastructure · Key public facilities