Opening Ceremony, European Capital of Culture
- Client
- Municipality of Stavanger
- Location
- Stavanger, Norway
- Sectors
- Territorial attractiveness
Ambition
Celebrate Stavanger as the European Capital of Culture for one year.
Mission
Norway’s fourth-largest city, Stavanger is committed to enhancing its artistic and cultural offering. We accompanied the city for the opening ceremony of Stavanger, European Capital of Culture.
Strategy
Our strategy was to conceive, within the frame of a comprehensive event communication plan, a large-scale opening ceremony to rally the city and its inhabitants. We established a marketing strategy built upon the “Open Port” concept to bring together all private, public and school stakeholders.
