New Year Festivities — I love Baku

We assisted the government with the entire end-of-year celebrations in order to promote the city around the world.

Implementing this required a marketing strategy based on the “I love Baku” concept, with an overall communication campaign at national and international level. Experiential communication across the capital allowed these festivities to be celebrated for over a month, culminating in a large-scale event to ring in the new year, relayed by media around the world, including Euronews.