25 Years of Solidarność
- Client
- Republic of Poland
- Location
- Gdansk, Poland
- Sectors
- Territorial attractiveness
Ambition
Celebrating the 25th anniversary of the Solidarność trade union.
Mission
Our mission was to design and produce a unifying event for a movement that was a precursor to the implosion of the communist bloc.
Strategy
Founded in the middle of the Cold War by a simple electrician named Lech Wałęsa in the shipyards of Gdansk, the dissident union Solidarność (Solidarity) celebrated its 25th anniversary. In the very place where Lech Wałęsa, the former trade union leader who became a Nobel Prize winner, gave his speeches, we designed and produced a concert-event by Jean-Michel Jarre in front of nearly 250,000 people. More than just one celebration among others, this event was an opportunity for the Poles and the whole world to celebrate their history.
