Water for Life — Merzouga
- Client
- Ministry of the Environment
- Location
- Merzouga, Morocco
Ambition
In the context of the International Year of Deserts and Desertification, Morocco wanted to spread a powerful message of its commitment at international level.
Mission
Conceive and produce a unique communication plan at the gates of the Sahara.
Strategy
“Water for Life” was the unifying theme of the communication campaign. A concert-event conceived and produced in the Merzouga desert for a specific purpose: to raise environmental and educational awareness and to attract international attention. The strength of this approach lay in integrating Moroccan culture and artists such as Saïda Charaf and the National Opera House Orchestra into Jean-Michel Jarre’s concert-event, thereby amplifying the message on an international scale.
