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R2B

Year of France in China

Client
French Republic
Location
Beijing, China

Ambition

To celebrate the Year of France in China.

Mission

Our mission was to design and produce a concert-event in the Forbidden City and on Tiananmen Square highlighting French culture.

Strategy

Around the world-famous artist Jean-Michel JARRE, we designed a state-of-the-art show to put the history and culture of France into perspective. An artistic encounter between past, present and future. For the first time in the world, a show was broadcast in immersive 5.1 sound and, for the only time in the country’s history, a foreign artist performed in Tiananmen Square. An event of international scope, since more than 1 billion viewers watched this concert-event during which the values of France — Liberté, Égalité, Fraternité — were cited and promoted.

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