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R2B

Opening of Fouquet’s Dubai

Ambition

Support Groupe Barrière in its drive to accelerate its international expansion.

Mission

Celebrate the arrival of Fouquet’s in Dubai with the opening of this 12th Fouquet’s address, the second in the United Arab Emirates.

Strategy

For more than a century, Fouquet’s has been the ambassador of the Parisian art de vivre, from the Champs-Élysées to Courchevel, by way of Cannes, St Barths, New York, Abu Dhabi and now Dubai.

In the heart of Downtown Dubai, a stone’s throw from the tallest tower in the world, the Fouquet’s brasserie embodies Parisian chic and elegance in the city where anything is possible.

Drawing on the iconic codes of the legendary brasserie, designer Bruno Borrione has imagined a glamorous space where the black-and-white Harcourt portraits adorn the emblematic wood panelling — the hallmark of understated, elegant luxury. A unique and festive enclave conceived as a one-way ticket to the Paris that never ceases to fascinate…

Here, Fouquet’s writes a new page in its history with this magnificent address facing the Burj Khalifa, the tallest skyscraper in the world.

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