National Day — Green Concert
- Client
- Ministry of Culture (GEA)
- Location
- Riyadh, Saudi Arabia
Ambition
Reveal the new KAFD financial district in the heart of the capital.
Mission
Accompany the General Entertainment Authority and the Ministry of Culture in celebrating the creation of the new district during the National Day.
Strategy
We accompanied the national authorities in conceiving and producing the National Day event in the capital, integrating the new district into the celebrations. Beyond a live event that brought together more than 50,000 people, the Green Concert allowed us to accompany the Kingdom through this period of transition and contribute to positive change.
